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Trade fairs are the best opportunity to enter the market and approach investors from the country's industries, which make investments to modernize the industrial park and meet the expected demands for the coming years.
Brazil has returned to the agenda of international investors. A series of actions implemented by the new government, which took office in January 2019, promises to invest resources in the economy and boost economic recovery in Latin America.
The main measure most expected by employers is the approval of the Social Security Reform. The last phase of the vote should take place in October and the estimate is that the proposal should generate savings of $ 900 billion over the next ten years.
Another measure that promises to resume the spirit of investors is the Tax Reform. The government is considering measures to review the rates of income tax and the creation of a single tax on consumption and services. Entrepreneurs look forward to the proposal with the hope of reducing bureaucracy and making financial transactions more transparent.
The population feels the efforts to reduce the bureaucracy of the state. In the first half of 2019, the domestic machinery industry market grew 10.2%, data published by ABIMAQ - Brazilian Association of Machinery and Equipment Industry.
With the resumption of the Brazilian economy, entrepreneurs promise to invest again and should look for technologies that allow the modernization of their industrial parks and productions to keep up with the international market. This movement as felt at the industrial fairs held in 2019 by the world's largest business event promoter, Informa Markets. “The fairs Plástico Brazil, Expomafe, Future Print and Agrishow showed a significant growth in the number of visitors and the exhibitors were unanimous in stating that the businessman visited the fairs in search of new technologies and interested in investing. The vast majority only await the approval of the Social Security Reform to conduct business", says Liliane Bortoluci, director of the industrial portfolio at Informa Markets Brasil.
FEIMEC PREPARES TO RECEIVE VISITORS FROM VARIOUS INDUSTRIAL SECTORS
The most important fair of machinery and equipment in Latin America, FEIMEC, is preparing to receive more than 65 thousand visitors between May 5 and 9, 2020 in São Paulo.
The event is the only major trade fair in the industry in 2020 and will bring together exhibitors of machinery and equipment, automation, control and measurement, tools and devices, welding and surface treatment, machine tools, valves, pumps, compressors, motors, reducers, and other segments linked to the industry supply chain, as well as service providers and financing agencies.
More than 65,000 buyers and professionals (30% more than in 2018) are expected to attend the fair from various industry segments, including metallurgy, automotive, auto parts, electronics, packaging, food and beverages, oil and gas. Including the pulp and paper, mining, pharmaceutical and cosmetic segments that visit FEIMEC in search of solutions in spare parts and industrial maintenance. The majority (85%) of them are responsible for corporate purchases or play an important role in decision making.
With the forecast of the resumption of investments in the country, the exhibitors are already preparing to meet the demand that should be generated during the five days of the fair and are looking forward to the new economic measures. This positive positioning is reinforced by the fact that 80% of FEIMEC spaces are already commercialized. “Our next edition is even bigger. We will have 62,000 square meters of exhibition, 20% more than the previous edition, and the commercialization of the spaces has exceeded all our expectations. We are feeling the resumption of the market and the optimism of the industry through the search of Brazilians and foreigners interested in participating in the fair, either as exhibitors or visitors”, adds Liliane Bortoluci.
FEIMEC is present at the world's largest machine tool fair
Considered the main fair of the metallurgical sector in the world, EMO, held in Hannover, Germany, is the meeting point of the main players in the international market. FEIMEC, in association with ABIMAQ, will attend the event with a stand (located in Hall 16, stand F34). Its sales team will be on site to strengthen relationships with current exhibitors, negotiate the presence of new exhibitors and spread the news of the next edition. Attending industry fairs is part of FEIMEC's strategy to strengthen its brand and strengthen relationships with leading manufacturers around the world.
ABIMAQ - The Brazilian Association of Machinery and Equipment Industry represents more than 7,800 companies from different segments that produce mechanical capital goods, whose performance has a direct impact on the other national productive sectors and is structured nationwide with headquarters in São Paulo, nine regional offices and a Political Office in Brasilia. Beyond the institutional representation of the sector, ABIMAQ has its professional management and activities aimed at generating commercial opportunities for its members, taking measures with political and economic spheres, stimulating international trade and cooperation and contributing to improve its performance in terms of technology , human resources training and management modernization.
INFORMA MARKETS - Informa Markets creates platforms for specialized industries and markets to make business, innovate and grow. Our global portfolio consists of more than 550 international events and brands,
with more than 30 in Brazil, in markets such as Health and Nutrition, Infrastructure, Construction, Food and Beverages, Agribusiness, Technology and Telecommunications, Mechanical Metal, among others. We offer clients and partners from all over the world networking opportunities, live experiences and business through trade fairs and face-to-face events, specialized digital content and market intelligence solutions, building a business-to-business relationship journey. 365 days of the year. year For more information, visit www.informamarkets.com.
With the confirmed presence of more than 700 major brands servicing every industrial segment and offering up a broad range of content and experiences, the event is considered essential for companies preparing for Brazil's resurgence of economic activity.
In its second edition, FEIMEC – The Brazil International Machinery and Equipment Exhibition, scheduled for April 24-28 at São Paulo Expo, establishes itself as the most important and most complete event in Latin America for the machinery and equipment industry.
An initiative of ABIMAQ – The Brazilian Machinery and Equipment Builders' Association, and Informa Exhibitions, the show presents the ideal environment for networking and conducting business. With less than two months until the doors open, FEIMEC has nearly 100% of its 54,000 square meters of floor space sold and has confirmed the exclusive presence of industry anchor companies among its more than 400 exhibitors, who represent more than 700 major Brazilian and international brands.
The breadth of industry segments participating in the show will enable business owners from every possible industrial sector to initiate projects for expansion and modernization of their facilities to meet the new demands triggered by Brazil's economic recovery.
Among the many product launches taking place at FEIMEC, machinery and equipment can be found for every class of industry, featuring solutions for automation, measurement and control, tooling and devices, welding and surface treatments, machine tools, motors, couplings, gears and reducers, as well as environmental systems.
FEIMEC is a fundamental part of the promotional strategy for key product launches which Ingersoll Rand brings to the market. "In addition to strengthening relationships with customers and partners, at the show we have the opportunity to reinforce our positioning directly with the target audience for our solutions", states Fábio Massaru Narahara, Director of Marketing for the the company's Latin America Compression Technologies and Services business division.
The executive believes that the resurgence of growth in the Brazilian economy should be positively reflected in activity surrounding industry, a critical sector for Ingersoll Rand. "Our products and services are used by nearly every segment, such as food production, pharmaceuticals, oil and gas, textile, metals and mining."
Kuka Roboter, a world leader in intelligent automation solutions, is one of the featured robotic industry exhibitor companies at FEIMEC. For Tania Davila, who oversees the Marketing and System Partner Program, "promotion of new technologies, new software, everything more interconnected to artificial intelligence systems, motivates us even more to stay close to and on track with the Industry of the Future."
In the opinion of Patrícia Zucco, Marketing Manager for Grupo AUMAQ, located in Caxias do Sul, a city in Brazil's southern most state of Rio Grande do Sul, FEIMEC presents itself as a potential business showcase, where a select, qualified audience takes part, focused on the innovations and technologies which industry puts on display. The company focuses on turnkeyspecial projects, in 100% alignment with the Industry 4.0 concept. "The advent of intelligent industry encourages new heights in our sector, since companies are increasingly seeking performance improvement, aligned with cost reduction," says the manager.
CONTENT AND EXPERIENCES
Included in the complete show concept, and designed to equip the industry with business, technology and professional development, FEIMEC presents a broad range of content and experiences. The show's technical programming is oriented to the needs of buyers, and was developed in partnership with technical associations and universities connected to the show industries.
The presentation schedule includes the VDI Symposium, sponsored in partnership with the VDI - Brazil-Germany Engineers' Association, which this year will have as its theme “Big Data Brazil: digitizing competitiveness”; the “Productivity in Welding” Workshop, organized by the AWS (American Welding Society) in partnership with SENAI; and the Forum “Metals Manufacturing Network”, put on by Fundação Certi, one of the benchmark companies in research, development and innovation for the government, private and third party sector.
One of the new features in this 2018 show edition is the Idea Complex [Parque de Ideias], provided by some of the leading Brazilian universities connected with industry: USP, ITA, FAAP and FEI to name a few. The Idea Complex consists of a space set aside to display projects from the universities and another space where technical presentations will be held. Another new feature is Mobile SEBRAE, a van from SEBRAE (Brazil's Micro and Small Business Support Service), parked inside the show pavilion, where specialists will offer attendees a free diagnosis of their company and an action plan for business improvement.
Successful activities from the first edition of FEIMEC are back to provide incentive for industry business and bring industry professionals up to date. This is the case with the Advanced Manufacturing Demonstration, which made its exclusive debut in Brazil at the 2016 show. Developed by ABIMAQ and a number of partners, the demonstration presents in practice and in real time, the primary concepts and technologies applied to Industry 4.0, and this year, will offer a different, even more innovative proposition than the one previously showcased.
With a significantly large number of international buyers in attendance at the event, FEIMEC 2018 will be fueling exports from the Brazilian machinery and equipment industry through another edition of the International Business Round Table, which places registered exhibitor companies in direct and exclusive contact with importers from countries considered strategic. This sales promotion activity, called Project Buyer [Projeto Comprador], is organized by the Brazil Machinery Solutions Program, based on a partnership between Apex-Brazil (The Brazilian Trade and Investment Promotion Agency) and ABIMAQ.
Em sua participação na FEIMEC, a TRUMPF levou bons resultados para casa. Foram três negócios fechados, outros dois já engatilhados e potenciais oportunidades de negócios, tanto com clientes ativos quanto novos clientes. As três máquinas vendidas da TRUMPF foram a TruLaser 5030 com a principal novidade da empresa no evento, o Highspeed Eco, uma grande inovação, e a dobradeira TruBend 5130. Otimista, João C. Visetti, diretor-presidente da TRUMPF Brasil, comenta que a economia está se recuperando, o que favoreceu a realização de negócios e muitos contatos de qualidade.
Striving to offer more comfort and convenience to exhibitors and attendees, FEIMEC takes place at São Paulo Expo Exhibition & Convention Center. The most modern expo center Latin America has to offer, the complex features a pavilion which is climate-controlled throughout, and more than 5 thousand parking spaces, all strategically located near Congonhas Airport and the subway stations. The show provides free transportation, to and from the Metrô Conceição subway and Congonhas airport.
The arrival of new exhibitors and the increase in floor space highlight the show's performance and trustworthiness.
The second edition of FEIMEC – The Brazil International Machinery and Equipment Exhibition, will confirm the event as the industry's largest trade show in Latin America. With the show still seven months away (April 24-28, 2018), there were already more than 230 confirmed exhibitors, which means 75% of the floor space is sold. For 2018, FEIMEC registers new brands and renovations with an increase in exhibition area. The space currently allocated for the show at São Paulo Expo is 54 thousand square meters.
Junker is one of the newly exhibiting companies at the event. In the words of Dirk Huber, director, "FEIMEC offers a great environment to exhibit our brand, since many customers will be there, in addition to major exhibiting brands. This creates top expectations for getting the results we're planning on".
Schuler Presses, on the other hand, already participated in the 1st edition of FEIMEC and chose to exhibit again in 2018, but with one difference: increased boot area. "We believe in the recovery of the Brazilian market and consequently in the need for investment in machinery and equipment. And since FEIMEC is the largest and most important show in the industry, we chose to strengthen our presence," explains Patricia Roque Martins, a company executive.
To underscore Tyrolit's presence at FEIMEC, with double the space (100 m²) compared to the event's first edition, Andressa Goes, from the company's marketing department, confirms that "Tyrolit is one of the key suppliers of abrasive tools operating in the Brazilian market, so it's important to be present at one of the largest events geared toward domestic industry."
Compressor manufacturer Ingersoll Rand is another repeat brand at FEIMEC, whose booth will double in size in 2018 (300 m²). "We consider this event as the ideal opportunity for us to launch new products and services, in addition to using the technical areas as an ideal activity for us to educate our customers on energy efficiency concepts applied to air and gas compressor systems," affirms Fabio M. Narahara, director of marketing.
In 2016, when the first edition took place, the event brought together 516 brands. For 2018, the goal is 700, providing a major appeal for the 50 thousand expected attendees, gathering exhibitors from numerous segments connected with the capital goods machinery supply chain, including companies from sectors such as machine-tools, automation, control and measurement, tooling and devices, welding, surface treatment, motors, connectors, reducers, gears, valves, pumps, compressors, hydraulic and pneumatic equipment, as well as materials handling and warehouse equipment.
The focus on technical and professional development for the industry, is indeed another aspect which helps FEIMEC stand out. Along those lines, in addition to the exhibits, attendees will have opportunity to take part in seminars, presentations and workshops on topics which directly impact the present and future of the capital goods industry.
International business round tables are also planned, organized by the Brazil Machinery Solutions (BMS) Program, a partnership between Apex-Brazil (The Brazilian Trade and Investment Promotion Agency) and ABIMAQ (The Brazilian Machinery and Equipment Builders' Association).
FEIMEC is the official show for the machinery and equipment industry in Brazil; an ABIMAQ initiative, in partnership with Informa Exhibitions and more than 30 industry organizations.
PRESENTATION AND DIRECTION
ABIMAQ - The Brazilian Machinery and Equipment Builders' Association represents around 7,500 companies in a variety of capital goods machinery manufacturing sectors, whose development brings direct impact to other domestic production sectors and is structured nationally with headquarters in São Paulo, nine regional offices and one political affairs office in Brasília. Providing much more than institutional representation for the industry, ABIMAQ is professionally managed and its activities are aimed at creating business opportunities for its members, actively promoting the industry to political and economic agencies, stimulating commerce and cooperation internationally, while contributing domestically to improved technology performance, human resource training and management modernization.
Informa Exhibitions believes that events are platforms for knowledge and relationships, which help to propel the Brazilian economy. The company is part of Informa Group, the world's largest organizer of events, conferences and training, publicly traded on the London stock exchange. Among the events hosted by Informa Exhibitions in Brazil are: Agrishow, Fispal Tecnologia, Fispal Food Service, ForMóbile, Futurecom, ABF Franchising Expo, Serigrafia SIGN FutureTEXTIL, along with others, for a total of 20 industry trade shows. Informa Exhibitions has offices in São Paulo (main office) and Curitiba, with around 200 employees. Over the last four years, the company invested around R$ 400 million in Brazil on event and brand acquisitions, which resulted in the strategic decision to change the company name in Brazil from BTS Informa to Informa Exhibitions.
The show, which takes place April 24-28 has already surpassed 60% of available space.
FEIMEC – Brazil International Machinery and Equipment Exhibition, which takes place April 24-28 at São Paulo Expo (Brazil), keeps adding new participants every day. In a little more than 3 months of marketing campaign, more than 200 companies are already confirmed, surpassing the 60% mark in total space sales for the event.
One of the main reasons for this success is the consistent growth of industrial events led by key industry organizations. "The entire FEIMEC strategy was designed around creating an optimal business environment, attracting qualified buyers from Brazil and a variety of other countries, relevant content and lots of visibility for the whole industry," explains Liliane Bortoluci, show director.
In addition, FEIMEC brings numerous unique aspects to its value proposition, which offer the most cost-benefit for the exhibitor; with participation by the industry's anchor businesses already confirmed, a comprehensive campaign to attract buyers, and the state-of-the-art infrastructure offered by São Paulo Expo. The show facility, the most modern in Latin America, is fully air conditioned, contains 4,500 covered parking spaces, is located in close proximity to Congonhas Airport and surrounded by an extensive network of hotels.
On top of this, besides being the industry's largest show in Latin America, FEIMEC also guarantees another great attraction for the attendee: a broad spectrum of exhibitors. Among the more than two hundred confirmed companies, the primary industry anchor companies are represented in machine tools and equipment, automation, measurement and control, tooling and devices, welding and surface treatments, motors, connectors, reducers, gears, valves, pumps, compressors, hydraulic and pneumatic equipment, furnaces, ovens, boilers and thermal treatments, along with material handling and warehouse equipment.
FEIMEC is the official show for the machinery and equipment industry; an ABIMAQ initiative – The Brazilian Machinery and Equipment Builders' Association, in partnership with Informa Exhibitions and more than 30 industry organizations. The event marks the beginning of the second phase of the program for new industrial trade shows; initiated in 2016 by the first FEIMEC, and based on the global trend for industry organizations to take greater ownership of their events, in order to better collaborate for improvement of their member companies, to foster sales and to promote industry development.
GOOD SIGNS FOR THE ECONOMY
The second edition of FEIMEC was launched in May, during EXPOMAFE – The Brazil International Machine Tool and Industrial Automation Exhibition, and featured apresentation by economist Ricardo Amorim. During the meeting, Amorim emphasized that the Brazilian economy is currently at a point of comeback after the worst crisis in the last 115 years. However, based on analysis from previous crises, he believes that the economic recovery in 2017 and 2018 will be even more robust than previously indicated. According to Amorim, it won't be surprising if Brazil's Gross Domestic Product records highs of 5% to 6% over the next year, well above the forecast 2.5%.
This recovery can already be felt in previews of the second FEIMEC edition. The show anticipates bringing together around 500 exhibitors who represent 700 major brands in machinery and equipment, automation, measurement and control, tooling and devices, welding and surface treatments, machine tools, valves, pumps and compressors and other segments connected with the industrial capital goods value chain, along with service providers and industry support organizations.
Export incentives will continue to be provided when the next edition of the International Business Round Table is held, organized by the Brazil Machinery Solutions (BMS) Program, a partnership between Apex-Brazil (The Brazilian Trade and Investment Promotion Agency) and ABIMAQ. In 2016, the Round Table paired 40 Brazilian companies with 17 buyers from nine countries. The 250 meetings which took place resulted in US$ 10.5 million in new business.
Just as in the previous edition, FEIMEC 2018 maintains its focus on professional and technical industry development through seminars, presentations and workshops on topics which directly impact the capital goods industry.
The show will be held April 24-28 at São Paulo Expo, the most modern show facility in Latin America.
The economic reset, propelled by the accomplishments of EXPOMAFE, earlier this year in May, already sheds positive light on the future of "Indústria Brasileira." Proof of this: FEIMEC – The Brazil International Machinery and Equipment Exhibition, which takes place April 24-28 at São Paulo Expo, surpassed the 100 confirmed company mark in less than two months of sales. The campaign's start up success, according to Liliane Bortoluci, show director, takes aim at exceeding FEIMEC's goals, of gathering more than 500 exhibitor brands in the show pavilion's 50 thousand square meters. "FEIMEC will now be, in this second edition, the largest, most complete and flagship show for the Latin American metalworking industry," she projects.
The main reason for all this success, Liliane explains, is the show's value proposition, truely focused on market needs. "The show campaign was designed entirely based on the opinions of attendees and exhibitors and, for this reason, is based on business results, relevant content value, and on market visibility, positioning the show as a business and relationship platform for the entire industry," she explains.
FEIMEC delivers a peak exhibitor support environment. In addition to the already-confirmed presence of primary industry anchor businesses, and the aggressive campaign designed to attract buyers, the show also features the entire state-of-the-art infrastructure offered by São Paulo Expo, with complete climate control, 4,500 covered parking spaces and proximity to Congonhas Airport.
Another highlight of this coming show is the broad mix of exhibitors. Among the more than 100 confirmed companies, are the primary industry anchors in machine tools and equipment, automation, measurement and control, tooling and devices, welding and surface treatments, motors, connectors, reducers, gears, valves, pumps, compressors, hydraulic and pneumatic equipment, furnaces, ovens, boilers and thermal treatments, along with material handling and warehouse equipment.
FEIMEC 2018 also features events and content, such as the Advanced Manufacturing Demonstration, with the most up-to-date concepts from Industry 4.0 live at the show. Presentations and Seminars built around primary industry needs are already scheduled, as well as Project Image and Project Buyer, from Apex-Brazil; a program responsible for R$ 35 million in business conducted during the previous edition of the show.
ABIMAQ - Brazilian Machinery and Equipment Builders’ Association represents approximately 7,800 companies from the most diverse manufacturer segments of mechanical goods, whose performance has a direct impact on other national sectors and is nationally structured with headquarters in São Paulo, nine branches and a Political Office in Brasilia.
Besides the institutional representation of the sector, ABIMAQ has professional management and activities aimed at generating business opportunities for its members, performing actions with political and economic authorities, stimulating trade and international cooperation and contributing to improve their performance in terms of technology, human resources training and management modernization.
Informa Exhibitions believes that events are platforms of knowledge and relationship, that helps to boost Brazil’s economy. The company is a subsidiary of Informa Group, the biggest organizer of events, conferences, and training in the world, with open capital and trades in the London Stock Exchange. Among the events held by Informa Exhibitions in Brazil we have: Agrishow, Fispal Tecnologia, Fispal Food Service, ForMóbile, FutureCom, ABF Franchising Expo, SerigrafiaSign, and Feimec, for a total of 24 sectoral fairs. Informa Exhibitions has offices in São Paulo (Headquarters) and Curitiba, with approximately of 200 professionals. In the last four years, the company invested about R$ 400,000,000 in Brazil in acquisitions of events and brands, which caused the strategic decision to change the name of the company in Brazil from BTS Informa to Informa Exhibitions.